E tū
E tū is the Māori word meaning ‘stand’. Founded in 2018 by Rachel Kelly E tū is taking a ‘stand’ for papatuanuku (mother earth), by raising awareness about the harmful impact textile waste has on the environment. She is doing this by creating space for korero (conversation) and by repurposing festival waste into bags; making smart use of the earth’s resources by keeping them in circulation for longer.
On a mission to divert 1000 tents from landfill by 2025, E tū’s vision is that circular design becomes the norm as consumers demand brands and governments reimagine our broken waste systems.
E tū – Standing for a waste free world.