MPavilion  

Founded in 2017 by Courtney Holm, A.BCH is a circular fashion label on a mission to transform the way people buy, wear and discard clothing. From its early days the label rejected the seasonal fashion calendar, separate men’s and women’s collections, the retail model, traditional pricing structures and secretive business practices – to address fashion’s environmental and social issues head on and pioneer a circular fashion future.

Courtney’s design practise focuses on eliminating material and energy waste throughout a garment’s life cycle of birth, life and afterlife while evolving a refined and durable aesthetic.